Copywriter
$67,333
avg. annual salary
Copywriter
pays more on average
Video Editor
$65,741
avg. annual salary
Choosing between a career as a copywriter or a video editor can be challenging. Both roles offer unique opportunities and challenges, yet they differ significantly in terms of salary, benefits, and career trajectories. Copywriters craft persuasive text for marketing materials, websites, and advertisements, while video editors combine footage, sound, and graphics to create engaging visual content. Understanding these differences is key to making an informed decision about your future. In this guide, we will compare the salaries of copywriters and video editors, explore their benefits, and delve into potential career paths in each field. Whether you are contemplating a new job or seeking to advance your career, this comparison will provide valuable insights.
Salary by Experience Level
starting salary
starting salary
avg. difference (2%)
Salary Overview
In 2025, the average salary for a copywriter is estimated at $65,000, with a typical range from $50,000 to $80,000. Entry-level positions may start as low as $40,000, while experienced writers can earn upwards of $90,000.
On the other hand, video editors earn an average salary of $70,000, with a range between $55,000 and $85,000. Entry-level editors can expect to earn around $45,000, while seasoned professionals can command salaries exceeding $95,000.
Benefits Comparison
Both copywriters and video editors often receive similar benefits, including health insurance, retirement plans, and paid time off. However, the extent of these benefits can vary based on the employer.
Copywriters who work in-house may enjoy more extensive health benefits and bonuses tied to marketing successes, while freelancers may have more flexibility in their schedules and the ability to take on diverse projects. Video editors often have access to high-end software and equipment, which can enhance their productivity and reduce personal costs.
Career Paths
Copywriters often transition into roles such as content strategists, marketing managers, or creative directors, offering opportunities for higher salaries and increased responsibilities. Video editors may move up to become senior editors, producers, or directors, where they can also achieve higher earnings and the ability to manage larger projects.
Both careers allow room for specialization—copywriters can focus on SEO or technical writing, while video editors can specialize in post-production effects or animation.
Job Market Outlook
The job market for both copywriters and video editors is expected to grow in the coming years. With the rise of digital marketing and video content across various platforms, demand is increasing for skilled professionals who can create compelling narratives and engaging visuals.
However, the competition in these fields can also be intense, making continuous skill development vital.
Final Thoughts
Ultimately, your decision between becoming a copywriter or video editor should depend on your interests, skills, and career goals. Both roles offer competitive salaries and unique paths for growth, but aligning your choice with what you enjoy will lead to greater job satisfaction and success in your chosen career.
Detailed Salary Comparison: Copywriter vs. Video Editor
Below is a clear look at pay ranges and real examples.
- •Typical U.S. annual salaries: junior copywriter $35k–$50k, mid-level $50k–$75k, senior/copy chief $80k–$140k. Junior video editor $30k–$45k, mid-level $45k–$70k, senior/motion lead $70k–$120k.
- •Hourly/freelance rates: copywriters often bill $30–$150/hr or $0.05–$1.00/word; video editors bill $25–$150/hr depending on complexity (color, VFX).
- •Industry impact: tech and finance roles pay 10%–35% above these ranges; agency work often pays more short-term but less benefits.
Actionable takeaway: target niche skills (SEO copy, color grading) to move into the higher end.
Key Factors That Affect Pay
Consider these concrete variables when comparing offers.
- •Location: salaries in NYC, SF, and LA run ~20%–40% higher than midwest markets. Remote roles vary widely.
- •Specialization: SEO copywriters and UX writers earn 10%–25% more; editors with motion graphics or color-grading skills command 15%–50% premiums.
- •Experience and portfolio: 3–5 strong case studies can raise freelance rates by 30%.
- •Employer type: in-house roles give steadier pay and benefits; agencies and freelancers can earn spikes from project premiums.
Actionable takeaway: audit your portfolio and add one high-value skill to increase earnings within 3–6 months.