Quick Comparison
Copywriter
$58,333
avg. annual salary
Social Media Manager
pays more on average
Social Media Manager
$63,583
avg. annual salary
Choosing between a career as a copywriter and a social media manager can be challenging, especially when it comes to understanding potential earnings. Both roles are critical in today's digital marketing landscape but offer distinct responsibilities and career paths. Copywriters focus on creating engaging content that communicates brands' messages, while social media managers strategize, create, and oversee content across social channels. Understanding the salary differences, benefits, and career trajectories can help you make an informed choice. In this guide, we’ll take a deep dive into the salary comparisons between these two roles, helping you decide which path might be more lucrative and fulfilling for you in 2025.
Salary by Experience Level
Copywriter Entry
$40,000
starting salary
Social Media Manager Entry
$43,600
starting salary
Salary Difference
$5,250
avg. difference (9%)
Salary Overview
In 2025, the average salary for a copywriter is projected to be around $55,000, while social media managers can expect an average salary of approximately $60,000. However, these figures can vary significantly based on experience, location, and industry.
Entry-level copywriters may start at around $40,000, whereas entry-level social media managers could begin earning approximately $45,000.
Salary by Experience Level
The earnings for copywriters and social media managers also differ based on their level of experience. Mid-level copywriters can earn between $55,000 and $70,000, while mid-level social media managers typically earn between $60,000 and $75,000.
Senior positions can command salaries of $80,000 and above for both professions.
Benefits Comparison
In addition to base salaries, both roles often offer similar benefits, including health insurance, retirement plans, and flexible working hours. However, social media managers may have more opportunities for bonuses tied to campaign performance, while copywriters might benefit from more stable freelance opportunities.
Career Paths and Growth Potential
Both career paths offer unique growth opportunities. Copywriters can advance to senior copywriting roles or transition into agency management or creative direction.
Social media managers, on the other hand, may move into digital marketing leadership roles or specialize in areas like content strategy or branding. The continuous evolution of digital media means that both roles require ongoing education and adaptation.
Conclusion
Deciding between a copywriter and social media manager career depends on your personal strengths and interests. While social media managers currently have a slight edge in salary, both professions offer rewarding opportunities in the ever-changing field of digital marketing.