Brand strategist Resume: Free Example (2026)

This example focuses on outcomes, audience insight, and cross-functional collaboration, which are core to brand strategy roles.
You should show how your research or strategy changed customer behavior, increased brand awareness, or supported sales.

Hiring managers are looking for clarity about your role and the measurable results you delivered.

Put your name, title, city and state, email, phone, and a link to your portfolio or LinkedIn at the top.
Use a professional email and a short URL for your portfolio to keep the header compact.

Avoid listing a full mailing address unless the job specifically asks for one.

Write a 2-3 sentence professional summary that ties your background to the role.
Start with your title and years of experience, then state the type of brands you have worked on and the outcomes you drove.

Finish with one core strength such as positioning, consumer insight, or go-to-market strategy.

Brand strategist with seven years of experience helping consumer and DTC brands refine positioning and increase market share.
Led research-driven campaigns that improved brand consideration and lifted category share through messaging and channel testing.

Skilled in audience segmentation, creative brief development, and cross-team stakeholder alignment.

List roles in reverse chronological order and limit each job to 4 to 6 bullets that focus on impact.
Use the formula: action, context, and measurable result when possible so each bullet communicates what you did and why it mattered.

Start bullets with a strong verb and include numbers like percentage lifts, audience sizes, or revenue where you can.

Directed a rebranding project for a DTC apparel brand, leading audience research and creative brief development that increased new customer acquisition by 22 percent over six months.
Designed positioning framework and messaging hierarchy used across paid, owned, and earned channels that improved click-through rates by 18 percent.

Managed agency partners and internal stakeholders to deliver a cohesive launch on time and under budget.

Include a concise portfolio link with two to three case studies that mirror the role you are applying for.
Each case study should include the challenge, your approach, the strategy you recommended, and quantitative outcomes or lessons learned.

Keep case study summaries short and link to full pages for hiring managers who want more detail.

Create a skills section that splits strategic skills and technical tools, such as audience research, positioning, brand architecture, Google Analytics, or consumer insight platforms.
Place the most relevant skills near the top of the section to help applicant tracking systems match your resume to job descriptions.

Avoid long generic lists and focus on skills you can demonstrate through your experience bullets.

List your highest degree, institution, graduation year if within the last 10 years, and any relevant certifications such as brand strategy, UX research, or analytics programs.
Include continuing education that is relevant to the role, like workshops on customer segmentation or testing methodology.

If you are early career, place education above experience, otherwise put it below your professional history.

Keep your resume to one page if you have less than 10 years of experience and aim for two pages only when you have extensive leadership or cross-functional work to show.
Use a clean, readable font, clear section headings, and consistent spacing so hiring managers can scan quickly.

Save as a PDF unless the employer requests a different format, and check that links to your portfolio open correctly.

Read the job posting and mirror the language for the top skills and responsibilities while remaining truthful about your experience.
Update your professional summary and the first two experience bullets to reflect the aspects of your background that match the role.

Prioritize examples that demonstrate the same scale and channels the employer lists, such as national campaigns or omnichannel strategy.

Avoid complex headers, text in images, or unusual fonts that can break applicant tracking systems.
Use standard section headings like Experience, Education, and Skills so parsers can map your content.

Keep important keywords in context rather than stuffed into a list, and proofread carefully to avoid typos.

Header: Name, Title (Brand Strategist), Location, Email, Phone, Portfolio link.
Professional Summary: Two to three sentences that state your role, the type of brands you work with, and a key outcome.

Experience: Company name, role, dates, followed by 4 to 6 bullets per role each showing action, context, and measurable result when possible.
Skills: Two to three lines grouping strategic skills and tools.

Education: Degree, institution, year when recent, and relevant certifications.