A Digital Marketing Manager plays a crucial role in developing and overseeing marketing campaigns that promote a company’s products and services. They manage a team of marketers to create compelling online content, analyze marketing campaigns, and drive brand visibility.
As businesses increasingly leverage digital channels for communication and customer engagement, the demand for skilled digital marketing professionals has surged. This job description template outlines the key responsibilities, required qualifications, and essential skills for a Digital Marketing Manager, providing a valuable resource for employers looking to hire top talent in this dynamic field.
Whether you are redefining job roles or recruiting new team members, this template will help you find the right fit for your organization.
A Digital Marketing Manager is responsible for a variety of tasks, including:
1. Developing, implementing, and managing marketing campaigns to promote products and services.
2. Analyzing web traffic and customer engagement metrics to improve strategies.
3. Overseeing social media marketing, email campaigns, and paid advertising initiatives.
4. Collaborating with cross-functional teams to ensure brand consistency and increase ROI.
5. Managing a team of marketing specialists and providing necessary training and guidance.
6. Staying current with industry trends, marketing technologies, and best practices.
To excel as a Digital Marketing Manager, candidates typically require the following qualifications:
- •A bachelor’s degree in Marketing, Business Administration, or a related field.
- •3-5 years of experience in digital marketing or related roles.
- •Strong knowledge of SEO, PPC, email marketing, and social media strategies.
- •Experience with analytics tools (such as Google Analytics).
- •Proficient in content management systems and marketing automation tools.
- •Excellent communication and leadership skills.
Potential candidates should possess a variety of essential skills to be successful in this role, including:
- •Strategic thinking and problem-solving abilities.
- •Strong analytical skills to interpret data and make informed decisions.
- •Creative skills to develop engaging marketing content and campaigns.
- •Time management skills to handle multiple projects effectively.
- •Adaptability to changing digital landscapes and consumer behaviors.
The career path for a Digital Marketing Manager can lead to various advancements, such as:
1. Senior Digital Marketing Manager 2.
Director of Digital Marketing 3. Chief Marketing Officer (CMO) 4.
Marketing Consultant or Specialist in digital channels.
Frequently Asked Questions
Ready to Apply?
Use our AI-powered tools to create a perfect resume and cover letter tailored to this role.
Key Responsibilities
### Key Responsibilities (ranked by frequency/impact)
1.
- •Build and launch paid and organic campaigns across channels (Google Ads, Meta, LinkedIn, email) with clear KPIs (CPA, CPL, ROAS).
- •Why it matters: Drives lead volume and revenue; a well-structured campaign can lower CPA by 10–30%.
- •How: Use channel playbooks, set budgets (e.g., $50K–$500K/month), and follow daily performance checks.
2.
- •Monitor dashboards, adjust bids, creative, and targeting; run A/B tests on headlines and CTAs (aim for 5+ tests/quarter).
- •Why it matters: Continuous optimization improves conversion rates and maximizes spend efficiency.
- •How: Use Google Analytics 4, Ads Manager, and automated rules to act within 24 hours of performance shifts.
3.
- •Deliver weekly campaign summaries and monthly executive reports tying activity to revenue, pipeline, and LTV.
- •Why it matters: Keeps stakeholders aligned and informs budget shifts.
- •How: Standardize metrics (CAC, CLTV, conversion rate) and include action items each report.
4.
- •Define messaging, approve creatives, and coordinate with design and copy teams to ensure on-brand assets.
- •Why: Creative quality directly affects CTR and engagement.
- •How: Provide briefs with target audience, desired outcome, and success metrics.
5.
- •Evaluate new channels (e.g., TikTok, programmatic), run pilots with clear success criteria, and scale winners.
- •Why: Expands funnel and reduces dependency on single-channel performance.
- •How: Allocate 5–15% of budget to experiments and measure cost per acquisition.
6.
- •Coordinate with sales, product, and customer success to align campaigns with product launches and promotions.
- •Why: Improves lead quality and conversion through aligned messaging.
- •How: Run biweekly syncs and maintain a shared campaign calendar.
7.
- •Manage channel budgets, forecast spend vs. revenue, and reallocate funds to top-performing tactics.
- •Why: Ensures efficient capital allocation and predictable ROI.
- •How: Use historical data, seasonality, and cohort performance to update forecasts.
8.
- •Mentor junior marketers, hire contractors/agencies, and evaluate vendor performance against SLAs.
- •Why: Builds internal capability and holds partners accountable.
- •How: Set quarterly OKRs and conduct vendor reviews.
Actionable takeaway: Prioritize daily optimization, weekly reporting, and quarterly experiments to continuously lower CPA and grow pipeline.
Required Qualifications
### Technical skills
- •Search engine marketing (must): 3+ years running Google Ads and Microsoft Ads; set bids, PMax campaigns, and measure ROAS.
- •Analytics & tracking (must): Proficient in Google Analytics 4, UTM tagging, and conversion tracking; use data to drive weekly decisions.
- •Paid social & creative testing (must): Manage Meta and LinkedIn campaigns; design A/B tests and interpret lift in CTR or conversion (aim 10–20% uplift).
- •Marketing automation & email (nice-to-have): Experience with HubSpot, Marketo, or Klaviyo for segmentation and lifecycle campaigns.
- •Basic SQL or data skills (nice-to-have): Run queries to pull funnel metrics and build custom reports.
### Soft skills
- •Communication (must): Present results clearly to non-marketers; reduce ambiguity by summarizing next steps in each report.
- •Prioritization (must): Decide which tests or channels to scale using expected impact and effort; manage a 6–8 week roadmap.
- •Collaboration (must): Work with sales and product to translate campaign leads into closed revenue.
- •Leadership (nice-to-have): Experience mentoring 1–3 direct reports and running performance reviews.
### Education & certifications
- •Education (must): Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
- •Certifications (nice-to-have): Google Ads, Google Analytics, Facebook Blueprint, HubSpot Inbound — useful for credibility and practical tactics.
### Experience requirements
- •Years (must): 4–6 years in digital marketing with at least 2 years managing paid channels and budgets.
- •Budget & results (must): Managed monthly ad budgets of $50K+ or annual budgets $600K+; show measurable outcomes (e.g., reduced CAC 15% YoY, increased MQLs by 40%).
- •Industry experience (nice-to-have): B2B SaaS or e-commerce experience with full-funnel campaign ownership.
Actionable takeaway: Hire for demonstrated channel performance and analytical ability, supplemented by strong communication and at least one platform certification.