A content strategist plays a crucial role in shaping a brand's online presence and guiding its content marketing efforts. They are responsible for the planning, creation, and management of content across various platforms to ensure consistency and alignment with business objectives.
This role requires a unique blend of creativity, analytical skills, and deep knowledge of content management systems and analytics tools. As companies recognize the importance of high-quality content in achieving their marketing goals, the demand for skilled content strategists continues to grow.
This job description template outlines the key duties, qualifications, and skills necessary for a content strategist role, providing a solid foundation for attracting the right candidates to help elevate your brand's voice and drive engagement.
As a content strategist, your primary responsibilities will include: crafting a content strategy that aligns with business goals, conducting thorough audience research to tailor content to their needs, overseeing the content creation process, ensuring consistency of voice and messaging across all platforms, analyzing content performance metrics and optimizing strategies based on insights, collaborating with other departments such as marketing and sales to ensure cohesive messaging, and staying up to date with industry trends and best practices in content marketing.
The ideal candidate for a content strategist position should possess a bachelor's degree in marketing, communications, journalism, or a related field. A minimum of 3-5 years of experience in content marketing or strategy is preferred.
Strong writing and editing skills, with a keen eye for detail, are essential. Familiarity with content management systems (CMS), SEO best practices, and analytics tools such as Google Analytics is crucial.
Excellent organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines will set candidates apart.
Successful content strategists have a strong blend of analytical and creative skills. They should be effective communicators, able to articulate ideas clearly to both team members and stakeholders.
Knowledge of social media platforms and their advertising capabilities is also beneficial. Additionally, strategic thinking, project management skills, and an understanding of user experience (UX) principles can greatly enhance a content strategist's effectiveness.
With experience, content strategists can advance to senior roles, such as senior content strategist or content director. They may also transition into marketing management positions or specialize further in areas like SEO strategy or brand storytelling.
The evolving digital landscape ensures that skilled content strategists remain in high demand across industries.
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Key Responsibilities
1.
- •Plan 12-week content sprints, schedule 3–5 long-form articles per week and 10–15 social posts.
- •Coordinate writers, designers, and SEO specialists to meet deadlines and keep throughput steady; this reduces time-to-publish by 20%.
2.
- •Create buyer personas and map content to the funnel (awareness, consideration, decision).
- •Prioritize topics that target high-value keywords with >1,000 monthly searches and align to company goals (e.g., increase leads by 15% Q/Q).
3.
- •Run on-page SEO checks (title tags, H2s, internal links) and update evergreen posts to improve organic traffic by 10–30%.
- •Add CTAs and test placement to lift conversion rates; run A/B tests biweekly.
4.
- •Use GA4, Search Console, and CRM data to track KPIs: organic sessions, MQLs, time-on-page, and bounce rate.
- •Deliver monthly reports with 3 action items tied to revenue or retention.
5.
- •Run a weekly content sync with product, sales, and customer success to ensure launches and case studies are covered.
- •Train sales on new assets and track usage; aim for 80% adoption for new playbooks.
6.
- •Build and enforce a style guide, template library, and content brief system to cut revision cycles by half.
7.
- •Prototype new formats (video, interactive tools) and pilot 2 experiments per quarter with measurable KPIs.
Actionable takeaway: Set measurable cadence (daily ops, weekly syncs, monthly reports, quarterly experiments) and tie every content effort to a clear KPI.
Required Qualifications
Technical skills
- •SEO tools: 2+ years using Ahrefs or SEMrush and Google Search Console to identify keywords, track rankings, and prioritize topics.
- •Analytics: Proficient with GA4 and basic SQL to pull content performance and attribute 20–50% of traffic to content campaigns.
- •CMS and production: Daily experience with WordPress, Contentful, or HubSpot; able to publish, edit templates, and troubleshoot HTML/CSS snippets.
- •Content ops tools: Familiar with Asana, Notion, or Trello for editorial workflows and version control.
Soft skills
- •Communication: Clear writer and presenter; can explain strategy to executives in 15 minutes and produce briefs for freelancers.
- •Project management: Tracks deadlines, dependencies, and resource allocation for teams of 3–8 contributors.
- •Stakeholder influence: Negotiates priorities across marketing, product, and sales to secure topic approvals.
- •Analytical mindset: Interprets data, runs A/B tests, and recommends next steps based on results.
Education / Certifications
- •Bachelor’s degree in Marketing, Communications, Journalism, or related field preferred.
- •Helpful: Google Analytics Certification, HubSpot Content Marketing Certification, or Content Marketing Institute courses.
Experience requirements
- •Must-have: 3–5 years as a content strategist, content manager, or senior content marketer with proven impact (e.g., grew organic traffic 30%+ or increased lead volume by 20%).
- •Nice-to-have: B2B SaaS experience, experience managing budgets ($10K+) for content projects, or running localization for 3+ markets.
Actionable takeaway: Hire for measurable results—prioritize candidates who can show specific KPIs, tools experience, and examples of content they owned end-to-end.