A Content Marketing Manager plays a crucial role in crafting compelling content strategies that resonate with target audiences and drive engagement. This professional is responsible for overseeing the development, implementation, and optimization of content across various platforms.
From blogs and social media to emails and website content, a Content Marketing Manager ensures that all content aligns with the brand's voice and business goals. They collaborate with cross-functional teams, such as marketing, sales, and design, to create cohesive campaigns that elevate brand awareness and establish the company as a thought leader in its industry.
If you are looking to hire a dedicated and skilled professional to lead your content marketing efforts, this job description template covers essential responsibilities, qualifications, and skills needed for success.
1. Develop and execute a comprehensive content strategy that aligns with business goals and target audience needs.
2. Create, edit, and publish engaging content across multiple channels including blogs, social media, email newsletters, and websites.
3. Conduct keyword research and implement SEO best practices to enhance content discovery and improve search engine rankings.
4. Collaborate with designers, marketers, and other team members to ensure cohesive branding and messaging across all content.
5. Manage content calendars and oversee the publishing schedule to ensure timely delivery of content initiatives.
6. Analyze content performance metrics and derive insights to refine strategies and optimize future content.
7. Stay updated on industry trends, best practices, and emerging tools in content marketing.
1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.
2. Proven experience in content marketing, with a strong portfolio showcasing successful content strategies.
3. Excellent writing, editing, and communication skills with a keen eye for detail.
4. Strong understanding of SEO principles and experience in using analytics tools to drive content decisions.
5. Proficiency in content management systems (CMS), social media platforms, and email marketing tools.
6. Ability to work collaboratively within cross-functional teams and manage multiple projects simultaneously.
7. A passion for storytelling and a deep understanding of the target audience.
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Key Responsibilities
### Top Responsibilities (ordered by frequency and impact)
1.
- •Build and maintain a rolling 90-day editorial calendar with content themes, deadlines, owners, and distribution channels. Why it matters: aligns team output with product launches and campaign goals; reduces missed deadlines by 40% in similar teams.
2.
- •Write or edit 3–5 pieces weekly (blog posts, case studies, email sequences). Use checklists for SEO, brand voice, and readability. Why it matters: drives consistent traffic and trust; editing cuts revision time by ~30%.
3.
- •Perform keyword research (target 5–10 keywords per pillar), optimize meta tags, and update top 10% performing pages monthly to improve organic traffic by measurable percentages.
4.
- •Execute channel-specific promotion: email blasts (A/B test subject lines), LinkedIn posts (publish cadence: 3x/week), and paid social boosts with CTR targets. Why: ensures content reaches audiences and supports lead goals.
5.
- •Track KPIs: organic sessions, MQLs, time-on-page, and conversion rate. Produce a monthly dashboard and recommend two data-driven adjustments.
6.
- •Coordinate with product, sales, and design for case studies, feature launches, and assets. Attend weekly stand-ups and deliver content briefs within 48 hours of request.
7.
- •Define content pillars, identify new formats (video, interactive calculators), and set OKRs (e.g., increase organic MQLs by 25% in 6 months).
8.
- •Hire or manage 2–4 freelancers, set milestones, and approve invoices. Maintain quality and budget discipline.
Actionable takeaway: prioritize the editorial calendar, set measurable KPIs for each piece, and review performance monthly to iterate.
Required Qualifications
### Technical Skills (must-have / nice-to-have)
- •SEO and analytics: Proficient with Google Analytics, Search Console, and a keyword tool (Ahrefs, SEMrush). Use: measure traffic, set optimization priorities. (Must-have)
- •CMS and content tools: Daily experience with WordPress or HubSpot CMS, and content editors (Grammarly, Yoast). Use: publish and enforce quality. (Must-have)
- •Email and automation: Familiar with Mailchimp or HubSpot workflows; run A/B tests and list segmentation. Use: nurture leads and measure open/CTR. (Nice-to-have)
- •Paid social basics: Ability to set simple campaigns on LinkedIn or Facebook with budget controls and tracking. (Nice-to-have)
### Soft Skills
- •Clear communicator: Write briefs and present monthly results to stakeholders; keep cross-team alignment.
- •Project management: Plan sprints, hit deadlines, and manage 2–5 concurrent projects; reduces bottlenecks.
- •Data literacy: Interpret KPI trends and recommend 1–2 tactical changes monthly.
- •Editing and attention to detail: Catch factual errors and maintain brand voice across all channels.
### Education / Certifications
- •Bachelor’s degree in Marketing, Communications, Journalism, or related field. (Typical requirement)
- •Certifications: Google Analytics IQ and HubSpot Content Marketing certs recommended; they show practical skills but are not always mandatory.
### Experience Requirements
- •4+ years in content marketing or related role, with a portfolio showing published work and performance metrics (traffic, leads, engagement). (Must-have)
- •Management or freelance oversight: Experience managing writers or agencies and a budget of $10k+/quarter preferred. (Nice-to-have)
Actionable takeaway: hire for measurable experience—portfolio with KPIs—and verify core tool proficiency during the interview.