Free Mid-level seo specialist CV (2026)

Begin with a clear header that includes your full name, a professional UK email address, a mobile number with UK country code (+44 or 0), and a LinkedIn URL. Include town and country to indicate location for UK roles, and add a portfolio or live SEO case studies link if available.

If you are eligible to work in the UK or require a visa, note your right-to-work status on the CV. For public sector roles (e.g.

NHS), mention any relevant clearances. Avoid including date of birth or a photo.

Write a 2-3 sentence summary that highlights years of hands-on SEO experience, the types of sites or industries you have worked on, and your core strengths, such as technical SEO, content strategy, or analytics. Use one sentence to state the value you deliver and a second sentence to list core specialties so a UK recruiter can scan quickly.

Create a compact skills block that groups related items, for example Technical SEO, Content Optimisation, and Analytics. Include tools you actively use such as Google Search Console, Google Analytics 4, Google Tag Manager, an SEO platform, and a CMS.

Avoid listing tools you only tried briefly. Grouping helps ATS and recruiters assess fit quickly.

For each role, list your job title, company name, location, and dates (format DD/MM/YYYY). Follow with 3-6 bullet-point achievements that focus on outcomes.

Start each bullet with an active verb and quantify results when possible, for example increases in organic traffic, rankings, conversions, or page speed. Use UK-specific metrics where relevant and note any budgeting, collaboration with stakeholders, or cross-team delivery.

Frame achievements using the problem-action-outcome method. For example: diagnosed crawl issues and implemented changes that improved indexation and rankings.

When exact figures cannot be shared, use comparative language (higher, lower, faster) and include a timeframe so the recruiter understands scale and speed.

Show one or two standout projects that demonstrate end-to-end SEO work from audit to outcome. Provide a brief description of the challenge, the actions you took, and the measurable results.

Link to before/after screenshots, annotated reports, or a short PDF portfolio. If you have UK-based client work, mention localisation considerations where appropriate and ensure you have permission to share data.

List UK education details in reverse-chronological order: degree, subject, institution, and dates (DD/MM/YYYY). Include GCSEs and A-levels where relevant; mention UCAS and any coursework pertinent to digital/SEO skills.

Note professional certifications (e.g. Google Analytics 4 certification, Google Search Console certification, HubSpot, or other recognised UK qualifications).

If you studied at a Russell Group university, consider highlighting it. For healthcare or regulated sectors, reference any training aligned with UK standards and the NHS framework if applicable.