This CV for an email marketing specialist provides a ready-to-use UK CV template plus examples and formatting tips to present your skills clearly. You will find guidance on what to include in each section, how to write measurable achievement bullets, and how to format your CV for both recruitment teams and applicant tracking systems (ATS) and UK job boards such as Reed, Indeed UK, Totaljobs, and LinkedIn.
Building a Email Marketing Specialist resume?
Skip the blank page. Start with a template built for this role, then tailor it for each job you apply to.
Email Marketing Specialist CV Template
Preview the template, then edit it in JobCopy for your experience.
Tip: use the template as a starting point, then swap in your own numbers and project names.
Why this CV for an email marketing specialist works
This CV template focuses on clarity, relevance, and measurable results so hiring managers can quickly see your impact. You will learn how to highlight campaign performance, segmentation skills, and platform experience in a concise way that matches UK job descriptions.
The goal is to make your top results visible in the first half of the CV so recruiters read beyond your header.
Header and contact information
Put your name at the top in a readable font and include a UK mobile number, a professional email, and the city and postcode. Add a link to your LinkedIn profile and to a portfolio or campaign archive if you have one, because concrete work samples help you stand out.
Only include links that open to current and relevant examples of your work. If you are applying for roles that require non-UK work eligibility, mention your right to work in the UK.
Professional profile
Write a short professional profile of two to three sentences that states your role, years of experience, and core strengths. For example, you might say you are an email marketing specialist with three years’ experience managing CRM campaigns, segmentation, and testing.
Follow the profile with one sentence that summarises a key achievement, such as improving open rates or driving revenue from email.
Key skills to include
List 8 to 12 skills that match the job posting and your experience, mixing technical tools and soft skills. Include email platforms like Mailchimp or Klaviyo, HubSpot, or Salesforce Marketing Cloud; HTML basics for templates; A/B testing, segmentation strategies, deliverability knowledge, GDPR/PECR compliance, consent management, analytics.
Put these skills in a compact section so an ATS and a recruiter can find relevant keywords quickly.
Work experience: Structure and sample bullets
For each role, lead with your job title, employer, city, and dates in DD/MM/YYYY format, followed by a short context sentence describing your remit and channel mix. Use 3 to 6 bullet points for achievements, starting with action verbs and adding measurable outcomes where possible.
Sample bullets include: increased open rate and click-through rate through targeted subject lines and segmentation; grew transactional and promotional email revenue; improved list hygiene and deliverability; implemented lifecycle automation (welcomes, re-engagement) and measured impact.
Education and professional qualifications
List qualifications in reverse chronological order. Include GCSEs, A-levels, UCAS, and any UK professional qualifications (e.g.
CIM, IDM). Mention institutions and, where helpful, degrees with subject and grade.
Include dates in DD/MM/YYYY format. If you studied abroad, include UK validation if applicable.
Highlight Russell Group universities or UK accreditation when relevant.
References and additional information
In the UK, it is common to state that references are available on request. If you have a portfolio or links, include them.
Mention right-to-work status and, where appropriate, National Insurance details if requested. Some candidates include a CV note on availability and preferred start date.
Additional Tips
- 1Quantify outcomes when you can, and keep a record of campaign metrics to back up claims during interviews.
- 2When you lack numbers, describe the approach and qualitative impact clearly so hiring managers understand your contribution.
- 3Match the language of the job posting for skills and responsibilities but be honest about your level of experience.
- 4Keep one CV focused on analytics and another focused on creative campaign management if you apply to both types of roles.