Free Senior-level ppc specialist CV (2026)

Your headline should be a clear label such as 'Senior PPC Specialist' followed by a short qualifier like 'Paid Search and Performance Marketing' to signal relevance to recruiters. The professional profile should be 4 concise sentences that highlight your years of experience, core specialisations, and a top-line outcome you delivered, for example percentage lift or cost reduction.

Avoid vague phrases and focus on the platforms and business outcomes you drove. Include right-to-work status and your availability to start in the UK.

Organise each role with employer name, job title, location, and dates (DD/MM/YYYY). Then list 4 to 6 achievement-focused bullets for senior roles.

Start bullets with action verbs and include the context, the action you took, and the measurable outcome to show impact. Prioritise examples that show strategy, cross-functional leadership, campaign optimisation, and budget stewardship rather than routine tasks.

For UK applications, highlight collaboration with internal teams and external agencies, and note any NHS or public-sector experience if relevant. Include any evidence of governance, compliance, and stakeholder management where applicable.

Hiring managers for senior PPC roles want to see clear metrics such as return on ad spend (ROAS), cost per acquisition (CPA) improvements, conversion volume, and revenue influenced by paid channels. When possible include baseline and after figures, for example CPA decreased from £X to £Y over Z months, or ROAS improved by X percent, to make your contributions concrete.

If you supported growth with testing, note the experiment size and the lift from winning variants. Mention any NHS or public-sector performance benchmarks if relevant to the role.

List platform expertise such as Google Ads, Microsoft Advertising, Meta Ads, DV360, and any programmematic or shopping experience you have, plus analytics tools such as Google Analytics, GA4, Looker, Tableau, or Adobe Analytics. Include technical skills that matter at senior level, for example attribution modelling, conversion tracking setup, script automation, or bid strategy development.

Demonstrate leadership by noting campaign governance, vendor management, and mentoring responsibilities. Where relevant, reference UK-specific analytics standards or privacy considerations (e.g. data handling under UK GDPR).

Include concise case-study bullets that summarise the problem, your strategy, and the outcome to demonstrate strategic thinking and execution. If you cannot share exact client numbers, provide percentage improvements or senior-level impact indicators.

Keep confidential details secure and reference public results where possible. You may also include brief links or references to a portfolio, ensuring UK data protection guidelines are followed.

List UK education details in reverse-chronological order. Include relevant qualifications such as GCSEs and A-levels (with grades), degrees (institution and dates), UCAS details, and any Russell Group university background if relevant.

For professional development, note certifications such as Google Ads, GA4, DV360, and any UK-recognised training. If applying to NHS or public-sector roles, align with required competencies and use UK date format (DD/MM/YYYY).