This guide shows how to write an entry-level performance marketing CV with relevant experience so you stand out to hiring managers in the United Kingdom. You will find a clear structure, sample bullet points you can adapt, and practical steps to turn university coursework, internships, or side projects into CV-ready results.
Follow these recommendations to present your skills and growth potential in a focused, ATS-friendly way.
Building a Performance Marketer resume?
Skip the blank page. Start with a template built for this role, then tailor it for each job you apply to.
Tip: use the template as a starting point, then swap in your own numbers and project names.
Entry-Level Performance Marketing CV: Quick Overview
An entry-level performance marketing CV should highlight measurable outcomes, campaign tools you know, and the growth mindset you bring. Start with a concise profile and then prioritise experience that shows testing, optimisation, or audience targeting skills.
This guide focuses on concrete examples you can adopt even if your experience comes from internships or university projects.
CV Structure for an Entry-Level Performance Marketing CV
Use a clear, scannable layout with sections in this order: contact details (including mobile and LinkedIn), profile, skills, experience, education, and projects or certifications. Keep the profile to 2-3 lines that say who you are, which channel or metric you focus on, and the value you bring.
Use reverse chronological order for experience and, where relevant, name the tool or channel in each bullet. In the UK, include your right-to-work status and, if applicable, evidence of eligibility to work in the UK.
For education, reference UK qualifications (GCSEs, A-levels, UCAS) and degree outcomes from recognised universities. If applying to NHS or public sector roles, be mindful of relevant pay bands and scheme structures.
Summary Examples for an Entry-Level Performance Marketing CV
Write a short summary that includes the job title you want and one or two concrete strengths, such as paid search optimisation or conversion-rate testing. Example: "Entry-level performance marketer with internship experience in paid social and A/B testing, experienced with Google Ads and Meta Ads, aiming to improve CPA and ROAS." Tailor the summary for each role by swapping in the main channel or metric from the job posting.
If you hold UK qualifications or have UCAS-listed study, mention them where relevant.
Work Experience: How to Write Bullets for an Entry-Level Performance Marketing CV
Each experience entry should have 3 to 6 bullets that focus on your actions and results or the skills you applied. Start bullets with a past-tense action verb, name the channel or tool, describe the tactic, and include the outcome or signal of success such as improved CTR, lower CPC, or increased leads.
If you do not have hard numbers, use relative improvements or testing outcomes and explain the method used. For healthcare or NHS marketing roles, you may reference NHS pay bands where relevant and align with statutory entitlements and programmes.
Sample Experience Bullets for an Entry-Level Performance Marketing CV
Internship, XYZ Startup, Performance Marketing Intern, 01/06/2023 - 31/08/2023. Managed Meta Ads campaigns for two product launches; set up A/B tests for creative and copy; tracked results in Google Sheets and presented insights to the marketing team; achieved a 12% increase in CTR and a 9% reduction in CPC.
Optimised landing pages with basic CRO observations and documented learnings in a shared workbook for ongoing optimisation. Where relevant, cite UK-specific context or alternatives to reflect local market practices.
Additional Tips
- 1When you lack hard metrics, report relative improvements or test outcomes; include the time frame, sample size, or comparator group where possible; keep descriptions concise and focused on the method and learning.